Client: Lariatt Skate Store
Date: 2016-09-01
Services: Website Design, Graphic Design

Lariatt Skate Shop

Based in St. Albans Hertfordshire, Lariatt is one of the UK’s leading retailers of skateboards, footwear and apparel.

Primrose creative services were commissioned to create a complete digital branding package at the point of the business start up. Services we provided include logo and brand identity, physical storefront design, design & production of printed materials, and a high-converting ecommerce website.

Graphic Design

Complete branding package including logo, storefront signage, clothing design, web design, and printed materials.

E-Commerce Solution

We provided a complete state of the art, high-converting eCommerce solution based on the Shopify platform.

Product Photography

We provided product photography of hardware and apparel for promotional use across all online platforms.

Desktop Site

Lariatt is a ‘premium-brand-only’ retailer. Its roots are firmly within skateboarding and the skater-owned community. The design created by our design team had to echo this ethos, looking premium yet still appealing to the style of the core skateboarding scene. Lariatt being a start-up at the time needed a quick turnaround on this project. We were able to fast-track an end-to-end Shopify eCommerce solution in under a month.


Mobile Solution

A slight majority of Lariatt’s traffic comes from mobile devices, making the responsive design of the site a priority. Lightning quick load times and small screen optimised page layouts have been key to achieving strong sales from smartphone users.


“Great service, the process was really straight forward. Adam took on board everything I had asked for in the brief, it was exactly what I wanted. The timescales were excellent and their services are definitely great value for money.”

Adam - Co-founder
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